Idea launches 3G services in Jammu and Kashmir

IDEA Cellular has continued the expansion of its ‘Gold Standard’ 3G services by launching in J&K circle.  Idea Cellular, the Aditya Birla Group Company, will make its 3G services available in Srinagar and Udhampur, to start with, and will progressively grow to cover other major locations in the region.

With this launch, Idea’s national 3G footprint now covers over 1,600 towns across 20 circles. Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.

Local citizens, business communities, and domestic and international travelers to tourist destinations in this Himalayan region can now avail Idea’s 3G services to connect with the world of faster Internet, Video Conferencing, Mobile TV, and IdeaMall Application Store, which offers an entire catalogue of games and applications on Web and Mobile platforms. Idea 3G users will experience speed up to 21 Mbps on 3G devices depending on the device capability